Why Work with James

James’s lived experience as a successful corporate, serial entrepreneur, and living with HIV as a queer man provides deep, empathetic support. Strengths-based coaching focuses on leveraging unique individual strengths. HiR offers tailored programs for individuals, couples, teams, and organisations. Practical tips from James foster resilience, authenticity, and joy. Partnering with James ensures comprehensive support for achieving personal and professional goals.

6/10/20244 min read

Navigating life as a proud queer individual living with HIV is a journey filled with unique challenges and profound triumphs. James, a strengths-based coach with lived experience, understands these intricacies and offers invaluable support to those on similar paths. This article explores why having James in your life can be transformative, drawing on his personal journey, expertise, and the comprehensive support provided by HiR.

Embracing Your Authentic Self

James's journey is a testament to the power of authenticity. Living with HIV and embracing his queer identity, he has faced societal stigmas and personal battles. His story highlights the importance of embracing one's true self and finding pride in it. Through his coaching, James helps individuals discover their strengths and use them to build a life of purpose and pride.

The Power of Lived Experience

One of the most compelling reasons to work with James is his lived experience; he is a successful corporate leader, serial entrepreneur, and community volunteer living with anxiety and depression; his journey with HIV and his identity as a queer man allows him to connect deeply with clients facing similar dreams and challenges. This connection fosters a safe, empathetic space where clients feel understood and supported; to live a fabulous life by design

Strengths-Based Coaching

James’s approach is rooted in strengths-based coaching, which focuses on identifying and leveraging individual strengths to overcome challenges and achieve goals. This methodology is particularly empowering for the LGBTIQ+ community, as it encourages embracing one's unique qualities and using them as a foundation for growth and resilience.

A Career Dedicated to Empowerment

James’s career is a testament to his commitment to empowering others. With over a decade of experience in strengths-based coaching, he has honed his skills to help clients achieve their fullest potential. His professional journey includes:

1. Corporate Leadership: Before founding HiR, James held several leadership roles in prominent organizations and has worked alongside a Shark from Australia's Shark Tank and a Dragon from the UK's Dragon's Den, supporting the development of incredibly successful businesses. His ability to navigate and succeed in the corporate world gives him a unique perspective on professional development and career growth.

2. Public Speaking and Workshops: James is a sought-after speaker and facilitator known for his engaging and insightful workshops. He has led numerous sessions on strengths-based development, resilience, and living authentically, inspiring countless individuals to embrace their true selves.

3. Community Advocacy: As an advocate for the LGBTIQ+ community, James has been actively involved in various initiatives to reduce stigma and promote inclusivity. His work underscores his dedication to creating a more accepting and supportive world.

4. Educational Contributions: James has contributed to educational programs focused on mental health, well-being, and personal development. His expertise in these areas has been instrumental in shaping curricula that promote holistic growth and resilience.

Entrepreneurial Ventures and Resilience

James's entrepreneurial spirit has driven him to create impactful projects that resonate with his values and vision. His ventures highlight his dedication to innovation, resilience, and community support:

1. Hospitality Business: James ventured into the hospitality industry by opening a restaurant in the countryside. Despite facing financial challenges and ultimately declaring bankruptcy, this experience taught James invaluable lessons about resilience, adaptability, and the importance of community support.

2. HiR: Pivoting a recruitment business after two years to a coaching practice focused on the LGBTIQ+ community was a defining moment in James's career. This strengths-based performance coaching business embodies his commitment to helping individuals and organisations unlock their potential. By offering tailored coaching programs, James has created a platform that empowers others to achieve their goals and live authentically.

3. Community Initiatives: James's entrepreneurial mindset extends to community projects that foster inclusivity and reduce stigma. His involvement in these initiatives demonstrates his ability to leverage his skills and experience to create positive change within the LGBTIQ+ community.

Comprehensive Support at HiR

James is part of HiR Strength, a leading strengths-based performance coaching business that offers a variety of programs tailored to individuals, couples, teams, and organizations. Here's a closer look at what HiR provides:

1. Individual Coaching

- Personalised Guidance: Through one-on-one sessions, James helps clients identify their strengths, clarify their objectives, and develop a roadmap for success. There's no AI, videos to watch or packaged up materials it's 100% personalised coaching.

- Holistic Well-Being: The focus is on achieving professional and personal fulfilment, balance, and well-being.

2. Couples Coaching

- Enhanced Relationships: For couples, James offers support to deepen connections, improve communication, and foster resilience, helping partners harness their strengths individually and together.

3. Team and Organisational Coaching

- Effective Teamwork: Tailored programs that cultivate collaboration, communication, and team cohesion - the Elevate Program guarantees a 30% performance improvement.

- Cultural Transformation: HiR designs initiatives for organisations that foster a culture of excellence and innovation by leveraging collective strengths.

- Tailored Employee Experience: Where there is already a coaching program in place, HiR adds value by being an alternative provider available to LGBTIQ+ employees looking for coaches with lived experience.

Practical Tips for Living with Pride

Living with HIV or another capital T trauma, embracing a queer identity or just trying to find meaning and purpose in life (or a combination of the three) and succeeding professionally and personally can be daunting, but James’s coaching includes practical tips that foster resilience and joy:

1. Embrace Authenticity: Celebrate your unique identity and live your truth.

2. Cultivate Resilience: Use your strengths to bounce back from adversity.

3. Build Supportive Relationships: Surround yourself with people who uplift and support you.

4. Practice Self-Compassion: Treat yourself with kindness and understanding.

5. Set Meaningful Goals: Align your goals with your strengths and values for greater motivation and engagement.

Partnering with James

Embarking on a journey with James means gaining a trusted ally committed to your growth and success. His strengths-based approach ensures that you achieve your goals and find greater fulfilment and well-being in all aspects of life. Whether navigating career transitions, seeking personal fulfilment, or striving for greater balance, James’s coaching provides the support and guidance needed to thrive.


James’s unique blend of personal experience, professional expertise, and a strengths-based coaching approach makes him an invaluable resource for anyone looking to live authentically and proudly. By partnering with James and HiR Strength, you boldly step towards a life filled with purpose, resilience, and joy.