Hello! I am James Wright, Founder and Principal Coach at HiR

I was born and raised in London, UK, before moving to Manchester in the north of England to complete a degree in Politics. It was here that I first came out as bisexual and then very shortly afterwards as gay. I identify as a Queer Gay Man, and my pronouns are he/they.

After University, I worked for a training and development organisation in the north of England, focusing on designing and managing support programs for underprivileged young people aged 16-25. This challenging experience remains among the most rewarding work I have ever done. Having grown up in the leafy suburbs of north London, where both university-educated parents had high-paying white-collar jobs, and we had two foreign holidays a year, my eyes were well and truly opened to the diversity in this spectacular world.

Interested in ‘what motivates people to act or change their behaviour and what makes them happy’, I moved into advertising and marketing. I joined a firm of about 60 people. I was at the side of the CEO in a business development role as we prepared the business for a successful flotation on the Alternative Investment Market.

Then, having visited twice and fallen in love with the place's energy, I moved to Sydney in 2007 and took a job with one of Australia’s .com heroes and highest-profile female entrepreneurs.

I spent my time here focusing on business development and strategy and became a speaker on the corporate circuit focusing on employee engagement. The business was one of Australia’s Best Places to Work from 2009 to 2013. It regularly featured in lists of the fastest-growing companies in Australia, with a highlight being $1,000,000+ in sales in a single day on Christmas Eve 2012.

During this experience, I started and closed an online business focusing on food; I learned a lot! I used my own money as well as a tiny seed funding round. In hindsight, I should have accepted an investment offer of $500,000, but I thought I was being lowballed then. We burnt through our cash and closed the business after 18 months.

I was also a Director of Sydney’s Mardi Gras during this time and mentored for Young Achievement Australia. I completed numerous personal development programs with the Landmark organisation, which was nothing less than a transformative experience and developed my coaching skills. In 2011, I qualified to act as a coach or mentor in the workplace and develop a coaching and mentoring program for organisations.

In 2014, I was diagnosed with HIV. Thanks to the fabulous health system in Australia, my medication is free, and I lead a positive-undetectable, healthy life. Undetectable means un-transmissible and provided I take the daily medication, HIV is suppressed in my body to the point where blood tests can’t see it, and I cannot pass it on to others.

It took me another seven years to talk about my diagnosis or be in any way comfortable sharing it in public. In 2022, I started riding for the AIDS/Lifecycle in California and raising money to fight the disease. Read more about my HIV journey here.

Careerwise, my entrepreneurial itch needed to be scratched again, and in 2015, I left Sydney, moved to wine country in the Hunter Valley in New South Wales, and opened an organic restaurant with my now ex-husband. Over three years, the business grew to include a retail range listed in a major supermarket and a private dining offering cooking in luxury homes across Australia with a seven-figure turnover.

When I sold the business in 2019, I declared bankruptcy, a humbling rollercoaster ride my Dad calls a very expensive ‘alternative MBA’. In short, I was over-stretched and expanded too quickly without the right management team.

Everyone's life is full of success and failure. I believe in sharing my experiences, and being up-front about them makes for a richer coaching experience for my clients. If all I had ever done was kick goals and win at things, how can I add value to your challenging situations?

In 2020, at the beginning of the COVID-19 pandemic, I started a remote job for a subsidiary of one of Australia’s most prominent digital success stories, with a market capitalisation of almost ten billion dollars. In terms of size, this was at the opposite end of the spectrum to any of the businesses I had previously worked with. This was educational and eye-opening, but it was not where I belonged, so...

In 2021, I embarked on an exciting journey by establishing a virtual generalist recruitment business. I worked with wonderful clients from Australia and the UK alongside a fantastic team across three additional countries. However, in late 2023, I felt inspired to take a new direction. I decided to scale things back to myself and devote my energy to coaching and development, allowing me to connect more personally and make a meaningful impact.

Focusing intensely on my career used to be my top priority for over twenty years, but now, the most important thing to me is living a balanced and joyful life.

I have a history of depression and anxiety, which I manage with exercise, meditation, psychology and medication. I am learning how to leverage this to help others experiencing mental health challenges in my work.

The AIDS/Lifecycle sparked my youthful passion for cycling once again! I also find joy in cooking, painting, and writing. My favourite places to unwind are the beach, the countryside, and a vibrant art gallery.

As an Accredited Strengths Profile Practitioner, my work focuses on helping people understand themselves better and achieve their goals; performance, happiness, and engagement, using an established model and my lived experience as a white queer man in our beautiful yet challenging world.

I truly cherish the wonderful life my work offers me and am so grateful for it! Travelling is one of my greatest joys. I’ve enjoyed visiting amazing places like Indonesia, the UK, the USA, Portugal, Spain, Italy, France, Belgium, Japan, Cambodia, Thailand, and Malaysia in the last few years. From my home in Sydney, I have the exciting opportunity to work with English-speaking clients worldwide!

I invite you to schedule a relaxed 20-minute video call with me so we can chat and see if we connect before moving forward with a program together.

James Wright Performance CoachJames Wright Performance Coach

"I turn people ON Using the transformative power of positive psychology and strengths-based coaching"

25+ years of corporate, entrepreneurial and queer experience backed by

  • Accredited Strengths Practitioner

  • Professional Member of the Insitute of Learning & Performance

  • BSc Politics, Manchester University UK

  • Landmark Education Graduate

  • Power MBA

Coaching Services

HiR provides strengths-based coaching to help individuals and teams unlock their full potential, achieve meaningful goals, and thrive personally and professionally. Our tailored programs offer actionable insights, personalised strategies, and ongoing support to drive growth and success.

Starter

Discover the power of your strengths and take the first step towards achieving your goals with our Starter Program. Whether you’re seeking personal growth, career clarity, or a deeper understanding of what makes you thrive, this program provides a personalised, strengths-based approach tailored to your needs.

Supercharge

Accelerate your personal and professional success with the Supercharge Program. Designed for those ready to dive deeper into their strengths and unlock their full potential, this program equips you with personalised insights and actionable strategies to take your performance to the next level.

Transform your life, career, or business with our most comprehensive coaching experience. The Transform Program is designed to take you on a 12-session journey of discovery, growth, and empowerment, helping you unlock your full potential and achieve your most ambitious goals.

Transform